More than ever, companies today need to address reviews and adapt in focusing on positive candidate experience in order to attract and keep quality talent. Companies that are slow to adjust to the exponential growth of the online market will likely not last in today’s social media world.
From the very first interaction through the job ads, the interview experience, on-boarding, training, to on-the-job and beyond – candidate experience or employee experience never really ends its 24/7. The personal connections and positive interactions a recruiter or hiring manager has on a candidate during the interview (regardless if they get the job or not) can turn out to be productive if not today then tomorrow. You never know! These candidates could come back with referrals or even become future clients and customers.The past ways of ignoring or glossing over negative reviews will not only drive away good candidates from applying but also break your brand image than build it. Click To Tweet
If you ask me candidate experience starts when a prospective candidate browses through or researches about a company and is an ongoing process that never ends. Hence, companies today need a compelling branding strategy in place to retain and win the best talent available out there.