About the role
About Client:
Client is a renowned tax preparation company that has gained significant recognition and popularity. The company operates through a vast network of company-owned and franchised offices across the country, ensuring widespread accessibility for customers seeking tax-related assistance.
Client offers a wide range of services, primarily focusing on tax preparation, filing, and advisory services. Whether it's individuals, small businesses, or corporations, it caters to the diverse tax needs of its clients. Their team of tax professionals possesses extensive knowledge and expertise in tax laws, regulations, and strategies, enabling them to provide accurate and reliable advice to customers.
Furthermore, Client extends its services beyond tax season by offering year-round support and guidance. Clients can consult with their tax professionals on various financial matters, such as retirement planning, investment strategies, and educational savings.
Rate: $38/Hr
Job Description:
- We're seeking a driven, curious self-starter to join our team as a Digital Engagement Analyst focused on delivering personalized in-app engagement experiences across***..
- In this role, you will work with a cross-functional set of stakeholders from Product, Design, Go-To-Market, Marketing, Analytics, and Technology teams.
- You will collaborate with partners to understand business goals, design engagement journeys, build in-app experiences, and measure the impact of customer engagement initiatives.
- In this role, you will be responsible for structuring, testing, deploying, and communicating results of notifications designed to drive year round engagement. Your work will help us to learn more about our customers, where we re supporting them, and what we can do to improve our approaches.
- Build, test, deploy, experiment, and optimize with in-app campaigns using the Airship Engagement Platform.
- Develop personalized engagement journeys that support onboarding, feature adoption, retention, servicing, and customer education objectives.
- Create and maintain in-app content including banners, cards, message center experiences, surveys, interstitials, and other engagement experiences.
- Partner with Product Managers, Designers, and Engineering teams to translate business requirements into customer-facing engagement experiences.
- Manage campaign QA, including audience validation, content review, rendering verification, and end-to-end testing across platforms.
- Monitor campaign performance and develop reporting to evaluate customer engagement, experience effectiveness, and business outcomes.
- Provide recommendations for future engagement strategies based on campaign results, customer behavior, and emerging opportunities.
- Support the ongoing evolution of MyBlock's in-app engagement capabilities and contribute to our broader Engagement Center of Excellence.
- Collaborate with stakeholders to maintain documentation, engagement roadmaps, journey maps, and operational processes.
- Help scale consistent engagement practices, governance, and measurement approaches across MyBlock and other Client digital experiences
- Bachelor s Degree in Marketing, Communications, Information Technology, or a related field OR equivalent experience
- 1–3 years of experience with digital engagement, customer engagement, marketing technology, or in-app messaging platforms.
- Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar customer engagement platforms.
- Experience building, testing, and deploying in-app messages, push notifications, customer journeys, or personalized digital experiences.
- Strong writing and content development skills with exceptional attention to detail.
- Experience supporting campaign QA, audience validation, testing, and performance reporting.
- Comfort working with data and using customer insights to improve engagement outcomes.
- Strong cross-functional collaboration skills and the ability to work with Product, Design, Marketing, and Technology teams.
- Positive, adaptable mindset and the ability to thrive in a fast-paced environment with changing priorities.
- Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar platform certifications.
- Mobile app engagement, customer lifecycle management, or personalization experience.
- Experience supporting financial services, fintech, consumer technology, mobile applications, or digital products.
- Familiarity with A/B testing, customer journey optimization, segmentation, and behavioral engagement strategies.
- Experience developing engagement insights and recommendations that influence future product experiences and customer journeys.
- Master's Degree in Marketing, Communications, Information Technology, or a related field OR equivalent experience.
Please note that ApTask offers subsidized insurance coverage to our employees.
About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-owned company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.
If you have any concerns or queries about your personal information, please feel free to contact our compliance team at [email protected].
Applicant Consent:
By submitting your application, you agree to ApTask's (www.aptask.com) Terms of Use and Privacy Policy, and provide your consent to receive SMS and voice call communications regarding employment opportunities that match your resume and qualifications. You understand that your personal information will be used solely for recruitment purposes and that you can withdraw your consent at any time by contacting us at 732-355-8000 or [email protected]. Message frequency may vary. Msg & data rates may apply.