Dear Recruiters, it is high time that you utilized social media to build your employer’s recruiting brand and improve your online presence. Social media for recruiters is also known as social recruiting or social media recruitment.
Today, both employers and employees can find out everything they want to know about each other through a quick Google search. Therefore; everyone needs to view themselves as a brand and start leveraging it to their benefit.
The social media world creates transparency, whether we like it or not, and we must adapt to it. Everything we say and do on the web is being recorded and documented.
To build an outstanding recruitment brand for your employer follow these below-mentioned steps.
Start by seizing every opportunity to connect and help others instead of only focusing on promoting or advertising a job listing. Use the dedicated career page for promoting and reaching desired candidate audience.
Your brand should be more about other people, specifically how you can add value to their lives. What makes you different from the rest? What needs can you address? Share those valuable insights about the industry. Publish quality content that helps people in their career or job search.
Remember, this will take time and won’t happen overnight. With a little thought and planning, your social channels can be effective. You need to be patient and have a clear strategy in place first. Focusing on a number of followers, likes, comments, and subscribers are poor metrics for building a meaningful brand.
Metrics will improve when you share valuable content consistently. Choose various medium: audio, video or written word. Don’t forget to include a call-to-action button at the end. It could be your employer’s company contact page or your personal social media page. Anything will do.
So, recruiters start creating your content now! Learn to tap into everything the social media world has to offer and publish relevant new posts regularly.
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